Future Proof

18

Brand-building with Virtual Influencers

Computer Generated Virtual humans designed for social influence are proving a useful alternative to human influencers in executing successful, massive brand campaigns.

There are three ways your brand can work with virtual influencers.

1. Brands can recruit a virtual influencer to promote or appear in content for a short period of time, such as a partnered post.
2. Brands can coordinate ongoing partnerships with virtual influencers, much like they do with celebrities or human influencers.
3. Companies may opt to create their own virtual influencers as a mascot or spokesperson for the brand.

Multiple examples of the successful deployment of virtual influencers for brand-building already exist, and brands, creators, and investors alike seem to be unified in their belief in this industry.

Sources:
https://www.virtualhumans.org/article/5-notable-virtual-influencer-brand-partnerships
https://www.ana.net/blogs/show/id/mm-blog-2020-05-3-ways-brands-virtual-influencers

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