Open Source solutions
In another case, two denim producers have collaborated to reduce water consumption. All-American denim brand Levi Strauss & Co. is leading the way in water reduction practices used in the denim production process. The springboard for such initiatives comes from the brand’s open-source Water<Less program, which has also helped Levi’s save 3 billion liters of water in the final stage of denim production alone from 2011 to 2018. Levi’s doesn’t want these practices to remain a company secret: the brand invited 20 competitors to its Eureka Innovation Lab to share its water-saving practices, encouraging others to take up the water conservation mantle. Another denim producer, Volcom, was heavily inspired by Levi’s Open Source: Water Innovation Guide, applying many of the conservation techniques shared in the guide to Volcom’s own practices.
These alliances is a huge signal – not only for sustainable fashion labels, but for all purpose-driven businesses out there. It’s about brands putting aside their rivalries to work together and solve shared, major challenges – challenges that can’t possibly be solved by a single company, like sustainability.