In May, audio equipment company Bose launched the Noise-O-Meter: a campaign offering discounts on the brand’s newest noise-canceling headphones based on how loud a consumer’s home office was. Customers in the UAE could check the ambient noise level in their home via the Noise-O-Meter app; the higher the decibel level the higher the discount offered (for example, a 92 decibel reading gave a 13% discount). Coupons were automatically sent to anyone who registered the noise levels in their home.

 

 From a trend perspective, the Noise-O-Meter is a  characteristic example of SYMPATHETIC PRICING, wherein brands use discounts creatively to relieve pain from clients.

Another recent example of this?  Headspace acknowledged the mental toll of unemployment by making its service free for furloughed workers. 

 

Besides the symptoms of COVID-19,  companies will keep up looking on the Sympathetic Pricing, as a new clever way to market their products and services.


Source:
 -TrendWatching newsletter
-https://www.subscriptioninsider.com/format/apps/headspace-offers-free-subscriptions-to-u-s-workers-who-are-unemployed-or-furloughed?utm_campaign=Sophie%20IotD&utm_medium=email&_hsmi=88861685&_hsenc=p2ANqtz--J6URjygpiBIWwVHHY6eiREGWogufQsKfqKHEUYwzoHKFhmojP33mtctXoRk8Cdn1ckAqpUdqOVdrS7ujVFG51aiDdt_PnA1ZUQuxQhUMaucmg5u0&utm_content=88861794&utm_source=hs_email