Future Proof

Probable trend
960x0

Augmented Reality Advertisements (now in TikTok)

A somewhat under-the-radar post in Digiday outlined a new augmented reality format planned by the streaming network that will be tentatively called the "AR Brand Effect" ad. This will will allow TikTok users to add interactive visuals supplied by advertisers to their videos.

Now think about this for a moment - current audio or video ads are passive. Either something catches your interest or it doesn't, and most of us generally would rather quickly pass over an ad instead of consume one.

Imagine if the ad was interactive and required your participation to run. Wouldn't that be better for both you and the advertiser? You would be consuming something that you truly wanted and the advertiser would be sure it’s getting its money's worth. On the very lowest level, this is a win for everyone.



Source
Forbes: https://www.forbes.com/sites/bobbyowsinski/2020/05/24/tiktoks-augmented-reality-ad-format-could-disrupt-several-industries-at-once/

Rate the trend

Must use both rating paramenters

How likely is it to happen

Whats the impact on its category

Public rating up to now

Rating based on the probability for the trend to be set

Rating average: 9.8

Rating based on the impact the trend has

Rating average: 8.1