Future Proof

Popular signal
Puff 1 D11cbd87 5fc3 4da6 Acdd Bd05c113e288 720x

Sustainable branding for responsible consumers / Tables from Stockings

Stockholm-based sustainable tights brand Swedish Stockings partnered with designer Gustaf Westman to turn unwanted stockings into a range of tables. Each piece in the limited-edition range is made from between 80 to 350 pairs of tights received through Swedish Stockings’ Recycling Club – an initiative that encourages customers to donate used tights from any brand to be recycled into commercial water filtration systems. The tables, which have a marble-like finish and were released this quarter, come in five different variations with prices starting at EUR 490.
The initiative signals a consumer expectation that becomes strong. Enterprises are not just responsible for their product during production, sales, and after-sales. To sustainability-minded consumers, companies are also responsible for what happens when your products are discarded. 

Take this into account for innovation services or new initiatives required for SMEs
Swedish stocking:

Rate the signal

Must use both rating paramenters

How likely is it to happen

Whats the impact on its category

Public rating up to now

Rating based on the probability for the signal to be set

Rating average: 76.0%

Rating based on the impact the signal has

Rating average: 67.3%